W.A.Y.W.A.R.D Zine

During my time at Dr. Martens, I was tasked with crafting concepts for the AW25 Dr. Martens x Babylon. Inspired by the ghillie suit style gaiter that envelops the boot, I worked with fellow in-house creatives to develop an illustrated zine titled W.A.Y.W.A.R.D. W.A.Y.W.A.R.D represents 7 rules to follow (or ignore) for navigating the great outdoors, inspired by military field manuals, wilderness survival guides. Featuring bespoke digital collage illustrations for each rule, the project sadly never made it out into the public realm, however it was an honour to work with a collaborative partner I’ve been inspired by for many years.